Geography: United States
Products: Micro Line of Credit
Launched: 2009

Introduced in the U.S. in 2009, Primary Innovations revolutionized the prepaid card industry by introducing a micro line of credit that can be attached to a customer’s prepaid debit card. After qualifying for the micro line of credit, the customer can request advances in increments of $20 via the phone or web 24/7 and have the funds loaded directly onto their prepaid card.