The associate/analyst, Content Marketing, will be responsible for planning and executing Enova’s content strategy for our CashNetUSA brand. This person will be responsible for delivering on the goal of generating high quality inbound links from relevant websites. It will also be the responsibility of this person to develop relationships with writers, bloggers, journalists, etc. by interacting with them across a variety of media (blog commenting, Twitter, Facebook, Google+, LinkedIn, email, phone). This person will leverage these relationships to promote CashNetUSA’s content and encourage linking back to CashNetUSA’s website. The Content Marketing associate/analyst will be responsible for delivering SEO value through these linking efforts.

The ideal candidate will be a savvy communicator with a PR or sales-type background who doesn’t get easily discouraged and won’t take no for an answer. A strong existing presence on popular social media will help the candidate hit the ground running.

Responsibilities:

• Generate links from high quality websites to help drive CashNetUSA SEO value
• Aid in the development of content promotion strategy
• Head execution and day-to-day management of content promotion strategy
• Own outreach and interaction with blogs, social media personalities, media outlets in and related to our vertical – responsible for building strong and valuable relationships
• Test/trial new link building strategies
• Track link building results and resulting SEO & volume impact
• Promote our content for placement and use on other publications, websites, social media outlets
• Develop guest posting arrangements, whereby our content is posted on others’ blogs/sites, and 3rd party bloggers/writers content is posted on our site
• Effectively tracks and evaluates outreach efforts and results
• Perform other duties as needed and assigned to strengthen SEO results

Qualifications:

• Bachelor’s degree in Public Relations, Journalism, Communications, Business or related field
• 1-3 years in Communications-focused role, preferably with a finance, personal finance, or economics-type focus
• Excellent communication, interpersonal, and persuasive skills. Good at communicating via email, phone, Twitter, Facebook, etc. to get your point across and convince others to take action
• Strong organizational skills and detail oriented
• Highly self-motivated
• Strong existing presence on social media networks (Twitter, Google+, Facebook), especially on topics related to money and personal finance
• Ability to exercise flexibility, initiative and discretion with integrity
• Ability to work in a fast-paced environment against tight deadlines
• Insightful editorial skills and sound business judgment

  Please submit resumes to: recruiting@enovafinancial.com