Reports to: Vice President

Responsibilities:

• ‘Own’/Manage Digital Acquisition Business across all P&Ls, exceeding volume targets and minimizing costs.
• Leading the development, executive enrollment, and execution of Digital Marketing strategy across all businesses globally.
• Managing seven Digital Marketing personnel (Analysts, Associates, & Manager) assigned to different P&L in a fast-paced, rapidly changing environment, ensuring business delivery, work prioritization, personnel development/training, and staffing as appropriate.
• Achieving and maintaining top rankings on major search engines through development and execution of SEO strategies.
• Managing paid search ad campaigns in Google, Yahoo, MSN and other engines, ensuring delivery within acceptable cost per conversion and perform day-to-day bid management to achieve optimal cost per conversion.
• Managing and expanding Affiliate management program, driving traffic at acceptable cost.
• Developing and optimizing landing pages using A/B and multivariate testing methodologies to improve conversion rates.
• Generating and leading reporting and analysis of results of traffic, costs, conversion, etc. to weekly U.S. P&L Marketing meeting.
• Ensure most critical Digital efforts are prioritized effectively, coordinating plans with P&L Leaders.
• Oversee development, testing, and roll-out (as appropriate) of new business-building tactics, such as Facebook advertising, mobile PPC, YouTube PPC, Display retargeting, etc.
• Provide guidance and oversight to PPC & SEO landing page multivariate testing programs across SEO & PPC.
• Work effectively across marketing disciplines, and cross-functionally across the company, to understand and deliver on business requirements.
• Serve as initial point of contact from Executive Team on all aspects of Digital Marketing.
• Perform other duties as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Business or related field
• 8-10 years in Marketing
• 5+ years experience in online marketing
• Experience in managing a team for delivery a must
• Prefer direct SEO and/or PPC experience with a history of delivery of business growth and business ‘ownership’
• Strong analytical and organizational skills and detail oriented
• Highly self-motivated
• Problem analysis and resolution at both a strategic and functional level
• Excellent interpersonal and communication skills

Please submit resumes to: recruiting@enovafinancial.com