Enova Financial: Digital Marketing Intern

Digital Marketing Intern

Reports to: Digital Marketing Associate

Responsibilities:

Assist in management of cross channel digital marketing campaigns including SEO, PPC, display advertising, affiliate marketing, etc
Perform keyword research and analysis for organic search
Provide ongoing reports on SEO metrics: ranking, conversions, etc
Working with web developers and designers to implement SEO projects
Optimize Paid Search Campaigns by ad copy optimization, landing page optimization and bid strategy optimization
Assist to optimize display advertising campaigns
Work with creative marketing team to create and launch new content/pages
Work with your Manager to provide analysis and reporting on traffic, cost and conversion
Perform market research and competitor analyses
Perform other duties as assigned

Qualifications:

Working on Bachelor’s or Master’s degree in Marketing, Business or related field (MBA student a plus)
Some understanding of search engine ranking algorithms and crawlers
Some experience of managing PPC campaigns
Strong analytical and organizational skills and detail oriented
Highly self-motivated
Problem analysis and resolution at both a strategic and functional level
Excellent interpersonal and communication skills
Proficient in Microsoft Office
Basic HTML knowledge preferred (CSS and other coding is a plus)
Financial industry experience a plus